A 25-year marketing and advertising professional, Janine has both agency and client-side experience in various business sectors. Having worked for First American National Bank in the Advertising and Creative Services departments, she has a keen sense of effective bank marketing and has managed corporate-wide campaigns, local marketing efforts, collateral and branch merchandising for that institution.
Janine has also worked on numerous clients in her account service roles on the agency side of the business. She has helped market brands such as Taco Bell, HCA/Tri-Star Health Systems, BlueCross BlueShield of Tennessee and KinderCare Childcare Centers. Janine has also worked with large financial institutions including RBC Centura, HSBC Bank, Regions Bank, and community banks like FirstBank and First Farmers & Merchants Bank. Janine has coordinated advertising, collateral, direct mail, merger communications and branding projects for her clients.
Prior to joining Wheelhouse, Janine worked at J&A, Harland Clarke Marketing Services, The Buntin Group, The Haggin Group, First American National Bank and Ericson Communications.
Janine is a native Nashvillian and graduate of the University of Tennessee.