Wheelhouse creates branding platform for Seawinds Asset Management

BRENTWOOD, Tenn. – Seawinds Asset Management has unveiled its official logo, tagline and website, all created by Wheelhouse Marketing Advisors.

Seawinds, a New York-based financial company, helps its clients weigh opportunities for their alternative investments by identifying the optimum balance within various portfolios, while searching for top managers across the globe. Eila Matt, the group’s managing director, boasts more than 25 years of global investment management experience.

“The team at Wheelhouse really understood my business model and my vision for the new company,” Matt said. “Since I grew up going to the Delaware beaches I felt an immediate connection to the logo, colors and imagery they recommended to bring the Seawinds brand to life.”

Through a collaborative strategic planning process, Wheelhouse helped Seawinds create the company logo and brand standards (including corporate identity materials and the “Experience Matters” tagline) and built the official website (www.seawindsam.com).

“Our team enjoyed being involved from the beginning,” said Joe Harkins, Managing Partner at Wheelhouse. “Eila Matt and I have known each other for over 25 years, so when she approached us last fall about helping her launch her new company I knew our team could deliver outstanding work.”

Seawinds joins a growing portfolio of financial services clients at Wheelhouse that includes community banking, wealth management and payment processing companies.